Research programmes

Centre for Consumer Culture Theory (3CT)

The Centre for Consumer Culture Theory at Stockholm Business School (3CT) was established to unite scholars, students and businesses around a point of view on consumption research that differ from traditionalist managerial approaches.

High Technology and Service Marketing

High Technology and Service Marketing (HITS) is a long-term research programme aimed to improve service-based marketing and business models in the high-technology sector.

Stockholm Programme of Place Branding (STOPP)

The Program intends to be a leading international platform and a natural house for researchers from different disciplines and universities interested in the phenomenon of place branding.